Yooo,
Me and @MJ just spent the entire day in a font-pack psychosis.
font-pack psychosis /ˈfɒnt-pæk saɪˈkoʊsɪs/ noun
1. An obsessive preoccupation with choosing, collecting, or tweaking font packs and typography minutiae, often at the expense of actually working on what matters.
2. The creative distraction that convinces one that selling fonts will solve problems.
Usage:
“We lost a whole afternoon to font-pack psychosis.”
slang:font-psych “Bro, stop the font-psych and finish the drop.”
We were deep in the trenches… tweaking over selling digital products that in the end we realized weren’t even legal.
After a whole day of this, we finally came to one clear conclusion: we only want to focus on the products we actually care about.
Yesterday, we spent hours building a “font pack” digital product we planned to sell for $5 until we realized not only was it illegal (potential class-action lawsuit type shit), but it was also something neither of us were excited about.
We even spent hours making a dope asf landing page
BUT if you’re curious about what fonts I use, just DM me and I’ll share them with you ;)
We’re in the very beginning of this journey. This is the phase where shiny object syndrome is most likely to seep in.
From now on, we will use font-pack psychosis as a phrase to catch ourselves if we’re worrying about shit that don’t matter or if we’re selling things nobody wants.
Vrillerism to me is more than a brand. It’s where I pour all my creative energy.
I love building it, and I never want to stop creating cool shit.
That’s why my biggest fear has always been selling out my audience. For that reason, I’ve been hesitant to sell anything through this page.
But what we realized yesterday is simple: as long as we’re creating and selling things we truly believe in and enjoy, it’s all good.
From now on, our top priorities are the Vrill Crew clothing line, Events, and of course, the Vrill Club.
In a couple hours, were going to a clothing manufacturer to prepare for our first drop out here. Stay tuned in the coming days to weeks.
Our plan is to do a super limited drop, maybe 10 pieces or so, while we learn the ins and outs of how clothing brands operate (we’re still figuring this shit out) so if you would like to be one of the first to know make sure to follow Vrill Crew on Instagram Here.
So now we have our priorities straight, we're in Brazil, working and scaling and building and all that fun stuff.
Most of ya’ll know me by now through my instagram, but i've been jumping around the world for the past 6 months living where I can afford (Thailand, Vietnam, Egypt, etc.) , now i’m fully locked in in Brazil with MJ.
This is what locked in looks like 🇧🇷
He's my homie first and foremost but also my business partner growing Vrillerism into a global brand. Check out more about him below.
I’ve been writing parts of this newsletter since the beginning without giving a proper introduction to who I am and what the hell I am doing here. Who is this MJ guy? You tell me…
First off, I’m Swedish, which is a plus in and of itself. I won’t bore you with my origin story. Let’s jump forward a bit. In 2023, one year out of college, I broke up with my then girlfriend. For the better part of a decade, I had been a complete health nerd. Logically, I wanted to move toward the sun. The chance came when the relationship ended. Fuck the cold grey winters. I took the leap and with two friends I moved to the sunny coast of Spain. No plan, no job, some money.
Quickly, I landed a freelancing gig helping a small business owner in the endurance coaching space to help him with everything he doesn’t do, mainly marketing and web design. I had no background in either. I was making $300 per month and burning through my savings. I tried a lot of things during my two years in Spain. Nothing worked but I learned a lot.
In early 2025, one company I was doing some freelancing for asked me to fly out to Thailand to lock the fuck in and work on the business. I said yes. The content guy for the company was @thevriller. We lived and worked together for 2 months. We worked well together. His creative mind sees things differently from my analytical one. Combined, they produced pretty good work.
At the end of the 2-month extravaganza, I told him he could build businesses around his brand and make what he wants to make. Clothing and a dope community were the first things to come up. I said I could do all the things he doesn’t like to do. And that, friends, was the beginning of the adventure.